MEMBERSHIP SERVICES:
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info@thespiritshub.com
A HUB TO AMPLIFY THE VOICE OF THE DISTILLER:
OUR MISSION

The Spirits Hub provides a platform sharing credible and reliable information within a very modern web interface. The level of service and standard of content will undoubtedly win the trust of it's users. The culmination of these attributes is a highly respected website for purchasers seeking local/global insight about artisan drinks products and the makers who produce them, seeking an effective marketing platform to reach and educate the general drinks consumer and enthusiast. This will create an all encompassing platform providing consumers with ease of access to approachable information about the craft drinks industry, the makers within it, hospitality and dymystifying the industry language.

Our Services

PHOTOGRAPHY

Marketing is a well studied field with results from research making it clear that photographs encourage engagement and the likelihood of people to act.

The use of photos in marketing is more important than ever especially when it comes to standing out amongst strong competition. We have a knowledgable variance of experience is all aspects and genres of photography. Good quality and well thought out imagery will provide a business with a positive focus, helping deliver a message without words. It also helps develop a brand story and align with potential customers' emotions to trigger an action. Whilst not guaranteeing sales, good photography has been atrributed to growth of the brand and positive exposure. Distillers and producers have a number of demands on their time but also their expertise will lie in creating their products versus photography. This can lead to poor imagery, inconsistent brand messages and lack of consistent content.



Services we can provide:

Social Media Photography - series of images will be taken to convey a story.

Website Photography - providing images that are on brand and consistent with the brand image.

Marketing Material Photography - images to be used in brochures, press, online shopping channels etc.

COCKTAIL & CONTENT CREATION

The most asked question to distillers and producers is 'How do I drink this?'.

Consumers look to producers for inspiration as to how to use their products. Through the creation of perfect serves and cocktails/mocktails, this provides an easy guide to consumers to create their own drinks at home



The cocktails at home trend was already on the increase at the beginning of 2020, post Covid, it has increased exponentially whilst also seeing an encouraging trend by consumers seeking quality versus quantity.

EVENTS

The Spirits Hub are passionate about linking craft producers with consumers, through immersive style events like food and drinks pairing, we believe that it offers an opportunity for consumers to connect with a producer better in a more intimate setting.

For virtual events, our aim is to create a virtual social space, acting as a bridge between the distiller/producer and kindred spirits, people drawn together to further explore drinks that they either already know or have us act as a service to discover new. With current circumstances and restrictions looking set to continue, our virtual events will enable our clients to continue to interact in the hospitality industry, through a coordinated interactive online platform.



The Virtual Events will also allow drinks enthusiast, who are not within geographical location of the distillery, the ability to feel a part of the growing spirits community by being able to interact with the disiiler/producer remotely.

SOCIAL MEDIA CONTENT & MANAGEMENT

Too often small business owners are forced to wear multiple hats given there isnt a department or resource for each aspect of the business. Social media and online presence is one of the most cost effective channels to market a small business.

It is however important to note that it can be a double edged sword. Mismanagement of it can lead to disengagement with your potential customer base and mixed brand messages. With any brand activity, it is vital to apply a consistent message and level of activity to increase the chances of visibility in a saturated market. Distillers and producers have a number of demands on their time but also their expertise will lie in creating their products versus online marketing. Given the requirement to make every penny count, as a small business, effective social media and online marketing offers a viable solution for getting the word out about the brand and engaging with potential customers.



Services we can provide:

Cocktail creation for the range of spirits including images for use on social media platforms.
Social media management - running of the actual brand account.Social Media Strategy - what may need to change, the current performance, what selected competitors are doing on their social platforms and social media objectives.
Social Media Plan - create 6 week campaigns to highlight various spirits, the business or developments.

 

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